The industrial professionals behind this start-up company had over 20 years in the industry and saw an opportunity to fulfil a gap in the market.
Their adage is that they "don’t just understand landlords. They are landlords. That’s how they built their business.".
Working on a freelance basis, we worked together to create the identity, and designed a property website powered by a Wordpress Content Management System.
The creative direction was that it needed to have a rustic feel and embrace. After the designs were approved, a vanilla theme was procured and the design applied.
It was great being able to help The Property Tree team and see them continue to build on their success with their new identity.
Brand Identity
Ideation, sketching and the design of a new logo and stationery.
Web Design
Using brand materials and designing a new web infrastructure.
Content Management
Implementing Information Architecture and Content Topology experience to help shape content structure and order.
