Their adage is that they "don’t just understand landlords. They are landlords. That’s how they built their business.".
There was a lack of harmony in the company's identity. Competitive Analysis and Sales & Support interviews were performed to discover how they could better compete and differentiate themselves from their peers in the the industry.
Journey mapping to ensure the property renting or buying flowed and a Design review followed to ensure that creatively the right direction was being followed and that it appealed to users using A/B testing.
Working on a freelance basis, we worked together to create the identity, and designed a property website powered by a Wordpress Content Management System.
The creative direction was that it needed to have a rustic feel and embrace. After the designs were approved, a vanilla theme was procured, customised and the design applied.
Ideation, sketching and the design of a new logo and stationery.
Using brand materials and designing a new web infrastructure.
Implementing Information Architecture and Content Topology experience to help shape content structure and order.