SEB is a leading Nordic financial services group, guided by a strong belief that entrepreneurial minds and innovative companies are key in creating a better world.

SEB are the bank of choice for large corporations and financial institutions in Sweden and hold a forefront position in providing corporate services in Norway, Denmark and Finland.

The challenge here was unique, the SEB existing header and footer was not browser responsive, so a solution was devised via the UX / UI Design process & executed during the web development to ensure a mobile version was able to break out of the non-responsive confines of the SEB existing web infrastructure.

The web solution created was fully responsive and catered to a specific need of a subset of users of the application, who would need to access the solution whilst on the go. This gave all personnel at SEB had the ability to access their Business Intelligence data, when they wanted, where they wanted and how they wanted.

What was the UX approach? Being user centric. Understanding their needs, goals and frustrations enabled the successful delivery of a solution that accurately reflected SEB and their users.