SEB is a leading Nordic financial services group, guided by a strong belief that entrepreneurial minds and innovative companies are key in creating a better world.

SEB are the bank of choice for large corporations, financial institutions and individuals in Sweden and hold a forefront position in providing corporate services in Norway, Denmark and Finland.

SEB also offer commercial and investment banking services in 18+ countries total.

The Challenge

The challenge here was unique, the SEB existing header and footer was not browser responsive, so a solution was devised via the UX / UI Design process & executed during the web development to ensure a mobile version was able to break out of the non-responsive confines of the SEB existing web infrastructure.

The SEB creative team featured over 30 UX designers, however because of the complexity of the project and lack of understanding around dashboard UI design with it's visualisation technologies, I was brought in as the hands-on specialist.

To achieve that solution, I had to understand the Requirements & Constraints. The biggest constraint was that there would be no users present. So a Stakeholder workshop was organised as well as performing Competitor analysis to understand what already exists that relates to what is trying to be achieved for their customers and how to differentiate SEB.

The Result

The web solution created was fully responsive and catered to a specific need of a subset of users of the application, who would need to access the solution whilst on the go. This gave all personnel at SEB had the ability to access their Business Intelligence data, when they wanted, where they wanted and how they wanted.

Two versions went through an A/B testing exercise and the final chosen design went through several Design reviews before being finally presented to the SEB Design team.

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The immediate technical challenge was creating a solution that was responsive within a none responsive existing framework. The design had to essentially break out of the existing headers / footers and function seamlessly on handheld mobile devices.

What was the UX approach? Putting the users - the people first. Understanding their needs, goals and frustrations enabled the successful delivery of a solution that accurately reflected SEB and their users.