GfK love data and science and understand the value of how to connect the two.
They also care about attention to detail and accuracy and view themselves as digital engineers who build world-class research, powered by high technology.
The challenge GfK had was visualising data insights in a way that was meaningful for their users. They used the Qlik Sense native application, based on their knowledge of Qlik Sense it only created limited results (see below research screenshot). I was brought in to execute the UX / UI Design process & ensure that the responsive UI designs were implemented during the web development phase.
Methods used to execute this UX piece for GfK were a Requirements & Constraints exercise, two stakeholder workshops, Sales & Support interviews and Task analysis
The work didn't stop there as I was given remit to iterate upon the first delivery. Working within their budget I decided to use Tog's IXD principle as the basis of a iterative Design review, along side a Usability Bug review.
The responsive solution was showcased at their conference, and the great feedback added weight the good decision made by GfK to invest in UX.
A interactive face to face workshop, running active tasked based activities with real users resulting in persona creation, revealing the actual needs and motivations of the users.
Applying best practice principles, using the UX process successfully utilise the information from the personas and implement that into wireframes, additional advisory UX best practice and the foundations of a design authority.
Using Adobe PhotoShop to create the designs in mobile, tablet and desktop views.