GfK love data and science and understood the value of how to connect the two.
The challenge GfK had was visualising data insights in a way that was meaningful for their users. They used the Qlik Sense native application, based on their knowledge of Qlik Sense it only created limited results (see below research screenshot). I was brought in to execute the UX / UI Design process & ensure that the responsive UI designs were implemented during the web development phase.
The responsive solution was showcased at their conference, and the great feedback added weight the good decision made by GfK to invest in UX.
A interactive face to face workshop, running active tasked based activities with real users resulting in persona creation, revealing the actual needs and motivations of the users.
Applying best practice principles, using the UX process successfully utilise the information from the personas and implement that into wireframes, additional advisory UX best practice and the foundations of a design authority.
Using Adobe PhotoShop to create the designs in mobile, tablet and desktop views.