GfK is regarded as the trusted source of relevant market and consumer information. More than 13000 market research experts combine their passion with GfK's data science experience.

GfK love data and science and understand the value of how to connect the two.

They also care about attention to detail and accuracy and view themselves as digital engineers who build world-class research, powered by high technology.

The Challenge

The challenge GfK had was visualising data insights in a way that was meaningful for their users. They used the Qlik Sense native application, based on their knowledge of Qlik Sense it only created limited results (see below research screenshot). I was brought in to execute the UX / UI Design process & ensure that the responsive UI designs were implemented during the web development phase.

Methods used to execute this UX piece for GfK were a Requirements & Constraints exercise, two stakeholder workshops, Sales & Support interviews and Task analysis

The Result

The work didn't stop there as I was given remit to iterate upon the first delivery. Working within their budget I decided to use Tog's IXD principle as the basis of a iterative Design review, along side a Usability Bug review.

The responsive solution was showcased at their conference, and the great feedback added weight the good decision made by GfK to invest in UX.

The approach used was Lean UX that slotted inside an Agile process that the wider Qlik team utilised. Understanding the needs of the people that would use the application.

The goals and frustrations also helped enabled a successful delivery of a solution that was met very positively by the users of the application as well as the company because of how much the design embraced their existing Corporate Design Guidelines.