Another “Pay it forward” post. Someone asked this question today and after providing them with the answer I was grimly reminded of how little professionals fail to include these UX activities in their web or application projects. When I first started out in this industry I didn’t understand the power of how Storyboard, User Story and User Journey can influence your end product. I soon learned my lesson as I got to grips with animation early in my career and now, I include this stage as a default in my projects.
All three definitions, Storyboard, User Story and User Journey are crucial in my opinion to the planning and production of whatever it is you are creating in the web, web anime or video world. But what is the difference between them and do you need to include these in your projects?
Let’s briefly run through what each of these mean.
It’s a graphical representation of how your web app / video / or anime piece will play out. Visually showing what, when and how it happens.
This is a concise description from the perspective of the user of how they will achieve a particular task. For example; “As a ‘type of user’, I want ‘some goal’ so that ‘some reason’.”
This is a described series of steps that show how a typical user would interact with the web app that is being designed.
Again this does depend on the context of its usage but a User Story in my experience is based on a specific user, so this could cater for a particular type of user to answer a specific problem whereas a User Journey can be a random user that may use the web app. This also includes Dynamic User Journey Scenarios.
Note: Based on context, a User Journey and Story can be one and the same.
For Storyboards there are a few good reasons:
A User Story has good supporting use cases as well:
The same goes for a User Journey:
Ultimately when considering including these activities in your projects, also think about the creative people you will also need to include in the early on discussions, such as the Designers, the Information Architects and of course the User Experience specialists.
User Journey:
StoryBoard:
User Stories:
5 Comments
Hi there, thanks for the brief definitions. My question where do I start – do I first write user stories and then map the user journey or vice versa? And at which point in the process should I create the story board? Thank you!
You really want to start mapping out the user journey in your case Leni. It makes sense to try to understand what the user is trying to look at, where are they going in their journey.
After which it will be easier to map out the user stories, preferably via a UX Design Workshop. Hope this helps.
I’ve found that the way user stories are often written for Agile is that they bake in the solution, rather than focusing on the motivation of the user, what “job” he/she is trying to get done. It abstracts an actual human being trying to get something done with your product into a demographically defined “user” label.
Compare:
“As a teacher, I want to build a wordlist so that I can assign it to a student. ”
vs
“As a teacher of students learning English, I want to be able to easily create lessons with my school’s curriculum so that I can help them expand their vocabulary.”
Version 1 already has the solution: create code to build a wordlist and a button to assign it. Version 2 is focusing on what the teacher is trying to accomplish, without predetermining the best way to get there.
Great article! Its really great idea to get education to those who could not make it themselves.
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