Social Media (or networking as some call it) has become huge – go figure – and with the massive growth seen in 2013, what will happen in 2014?
You’ll see half a dozen articles on the web for top 5 or top 7 or even top 10.
I’m not going to beat around the bush, because in my opinion creating a top 5 or more simply widens the guessing net.
So to cut to the chase here are my top 2 Social Media trends for 2014.
1. Google+ Will Become a Major Factor
Facebook as it currently stands is clearly in the lead with over 1.15 billion active users but Google+ is catching them quickly. In fact it is now second in the ranking. Some way behind but the growth is much faster.
Google+ currently seems to have the one size fits all (heard that before?) hat and can be taken more seriously than Facebook which has a ridiculously low trust level. This is why more and more business will end up turning to Google+. Despite that, Facebook is still popular with the masses.
With Google using the platform to collect personal information (think demographics, geolocation, etc.), Google+ should no longer be thought of as ‘just’ another social network. It’s increasingly proving itself to be an integral part of Google’s grand scheme in terms of SEO, social signals and providing a more personalized search experience. This is especially apparent with the importance of Google Authorship, which seems more likely be one of the key components to Google’s search ranking algorithm by the end of 2014.
2. Micro video will be more than a fad
The introduction of new micro video social platforms has meant that writing 140 characters and taking 3 minute long videos is becoming too tedious for a growing number of people. You already heard me say micro video right? I’ll say it again – Micro video.
With the emergence of micro video apps like Twitter’s Vine and now Instagram’s video sharing feature, we’re seeing even more movement toward real-time video sharing. And not just any videos; with Instagram allowing 3-15 seconds per video, and Vine allowing precisely 6 seconds, users are even more likely to create and share videos from their smartphones.
What is Vine? Vine is a smart platform for video marketers, since customers can take part in a campaign, creating their own entries, without investing much time or any money. Plus, the results are instantly shareable.
Final thought on this; Micro video will have a huge impact in 2014 on the B2C marketing landscape, but as for B2B products and companies, I’m not so sure.
What will be particularly interesting to see if and how these bite-sized pieces of content will change the playing field – other then the B2C and B2B market – when it comes to video-based social media.
We are going to see even more hastags, content creators starting to get the financial rewards for pouring their the minds onto digital print, we’ll see a shortage of social media specialists, but a flood of amateur wannabes who think they are good at social media but in truth – are not really.
What social media trends do you think will be huge in 2014? Do you think this puny list of 2 is not enough? Give me a reason to add to it. 🙂
Happy coding or whatever you are doing!