How do colours affect website conversion rate?

Website colours may not seem that important to some, but the bottom line is that they really do have an affect whether someone is less or more likely to buy from your website.

I originally came across this via Neil Patel’s Quicksprout website. It’s so good and informative that I had to share it.

Did you know that colour accounts for 85% of the reason why you purchased a specific product? Did you know that people recognise full colour ads 26% more than black and white ads?

The question it brings to mind is how do you currently use colour within your marketing? How ‘should’ you use colour within your marketing?

How Colors Affect Conversion Rate
Courtesy of: Quick Sprout

About Desi Reuben-Sealey

Desi is a UXC currently doing UX/UI Black Ops for applications, mobile and web, is a enthusiastic PADI scuba diver, a retired pro UK basketball player, Neo Soul music lover, an enthusiastic charity worker who likes to give to others is various ways.

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